ongoing content & mini campaigns
THE idea
We all need more content, always. In the digital landscape facing brands today, it’s challenging to have enough content to speak to your customers across different channels in different ways. Add to that, supply chain and logistics issues, and it’s become more and more unpredictable what product will launch when.
To solve for the sheer volume of content needed and the logistics hiccups we all face, brands need to shoot more frequently and more strategically but keep their spending to a minimum. In other words, they need content that will connect with their audiences across channels and perform, but not be too expensive to produce on a monthly basis.
From a creative perspective, with the volume of assets a brand needs, it can be challenging to maintain the brand's look and feel, message, and personality. While there is always a place for influencer and UGC content, having monthly, ongoing branded content that fits into these worlds seamlessly, but tells the brand’s POV is invaluable to add to the conversation.
The Goals
01. Capture high-quality, on-brand creative on an ongoing basis for minimal spend
02. Strategize with marketing & merchandising teams to tell the product stories in a more nimble way
03. Capture assets that tell the brand pov while performing across site, email, organic social, and paid marketing
the results
